I know most people who use this product are women, but I must say that I am a 30 year old male that has been using this product now for about three weeks. My skin is noticeably smoother and more even-toned. I don’t really have wrinkles to speak of, but I do notice a wonderful glow and softness to my skin that I have never had before. Additionally, the area around my eyes seems more toned and firm. I’ve tried many products and I must say that I was pleasantly surprised to find that Olay (one of the cheaper among the items I have tried) worked most effectively (and without irritating my VERY sensitive skin).